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Reed Diffuser — Fleur
Reed Diffuser — Fleur
Reed Diffuser — Fleur

Signature Collection · for the air

Reed Diffuser — Fleur


$49.95
Perfect for
BedroomsBedding + LinenBathroomsDressing Areas

4 payments of $12.48 with Afterpay or Shop Pay

Free shipping over $140 Australia-wide

Orders leave our Melbourne HQ within 24 hours

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Description

Fleur Reed Diffuser is a perfumer-designed botanical home fragrance created to bring a soft, continuous layer of scent into the spaces you live in most.

The reeds steadily draw fragrance from the vessel and disperse it into the room, creating an elegant fragrance presence that requires little more than occasional reed rotation.

Beautiful in bedrooms, living areas and quieter spaces, the 140ml diffuser is designed to fragrance your home for approximately 4–5 months with four reeds and weekly rotation, depending on environmental conditions.

Its fragrance composition is made entirely from pure essential oils, natural botanicals and aromatic resins. Italian bergamot brings delicate brightness to Damask rose before vanilla and cedarwood create a soft, glowing warmth beneath. Floral without becoming powdery and warm without feeling overly sweet, Fleur leaves the space feeling luminous, romantic and quietly refined.

Product Details
Ingredients

Isopropylideneglycerol*, Fragrance (Parfum).

*Don't let the long name worry you — Isopropylideneglycerol is a gentle, plant-derived carrier made from vegetable glycerine. It has no scent of its own; its only job is to hold the fragrance and release it slowly and evenly, so your diffuser smells as beautiful in week twelve as it does on day one. It's alcohol-free and isn't classified as flammable, making it a safer choice for the home.

About our fragrance: Every BB Fragrance is our own formulation, developed and blended in-house.

Fleur is a blend of fine fragrance materials, essential oils, and natural botanicals, including Vanilla planifolia (Vanilla) fruit extract, Cedrus deodara (Cedar) wood oil, Citrus aurantium bergamia (Bergamot) fruit oil, Rosa damascena (Rose) flower oil.

Reeds: Fibre (black)

★★★★★
“A vanilla that never turns into dessert”
Priya M., verified customer
★★★★★
“Still there when I got home from dinner”
Hannah T., verified customer
★★★★★
“Close enough for the office, warm enough for a wedding”
Jo K., verified customer

  • 94% five-star
  • 191 verified reviews
  • As seen in David Jones • The Langham Sydney • Better Homes & Gardens

Fragrance notes

Top Notes — The first inhale

Italian Bergamot


Fresh bergamot opens with a clean citrus brightness that gently lifts the composition.

Heart Notes — The core theme

Damask Rose


Velvety rose blooms through the centre, bringing softness, elegance and natural floral depth.

Base Notes — The linger in the room

Vanilla · Himalayan Cedarwood


Creamy vanilla rests against dry cedarwood, creating a smooth, warm and softly enveloping finish.

Complete the scent

One accord, three places to wear it

$-19.00$0.00
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The ritual

Make it a ritual

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A bottle, its stopper just lifted, reeds waiting beside it.

Setting up

Lift out the stopper, put the reeds in and leave them an hour to draw the oil all the way up. The room will start to turn before the hour is out.

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A console by the door, the diffuser at the edge of the frame.

Where to put it

An entry, a hallway, anywhere air moves. Keep it off direct sun and away from a draught — both burn through the oil faster than they scent the room.

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A hand inverting a bundle of reeds over the bottle.

Turning the reeds

Turn them once a week for a steady room, twice for a stronger one. Every turn spends a little more oil, so let the room tell you rather than the calendar.

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A 100 mL refill beside a bottle standing empty.

Refilling

A 140 mL bottle holds an average room for three to four months. Top it up with a 100 mL refill and start again with fresh reeds — the old ones have taken on all they can.

Compare our Reed Diffusers

 

  • Citrus Scent is not present
  • Floral Scent is not present
  • Fruit Scent is not present
  • Fresh Scent is not present
  • Marine Scent is not present
  • Herbal Scent is not present
  • Aromatic Scent is not present
  • Spice Scent is not present
  • Woody Scent is not present
  • Amber Scent is not present
  • Leather Scent is not present
  • Musk Scent is not present
  • Sweet Scent is not present
The perfumer's bench, By Luis. Scent Design

Perfumer's notes

More atmosphere than destination

Fleur was built around rose in its softer, more intimate form.

Rather than creating a traditionally powdery floral, bergamot introduces brightness, while Damask rose forms the heart of the fragrance.

Vanilla brings warmth, and Himalayan cedarwood adds structure underneath, keeping the floral character refined rather than overly sweet.

The result is a quiet floral composition designed to sit close to the room — graceful, warm and effortlessly elegant.

Why you'll love it

Composed like a fine fragrance, made for a room

Set it down once and the room keeps its character — no flame, no power, nothing to remember to switch on.

Fine-fragrance composition

Perfumer-designed fragrances created with the complexity and character of contemporary fine fragrance.

Passive, continuous diffusion

The reeds draw the oil up and release it on their own, so a room holds its character all day without being tended.

Concentrated oil

A concentrated fragrance oil rather than a diluted mist. The reeds do the rest of the work.

Three to four months a bottle

A 140 mL bottle scents an average room for three to four months. A 100 mL refill takes it further.

Made in Melbourne

Developed and made locally, with fragrance created through our in-house perfumery, By Luis. Scent Design.

Why you'll love it

Set it down, and leave it to work.

Perfumer-designed Continuous diffusion No flame, no power Melbourne made

Frequently asked Questions

Before you ask

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The bench, the batch, or a hand at work — the house as a place rather than a product.

Instant atmosphere

Sometimes a space doesn't need changing. It simply needs fragrance.

BB Fragrances Reed Diffuser is a perfumer-designed concentrated oil that scents a room through fibre reeds — no flame, no power — with the depth and character of fine fragrance.

A 140 mL bottle holds an average room for three to four months. Turn the reeds once a week, and top it up with a 100 mL refill when it runs low.

Shop the Signature Collection

Reed Diffuser

Reed Diffuser — Fleur


140ML Reed Diffuser + Reed Sticks — $49.95 · 4 payments of $12.48 with Afterpay

Free shipping over $140 - Fast Dispatch