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Reed Diffuser — Fleur
Reed Diffuser — Fleur
Reed Diffuser — Fleur

Aromatherapy Inspired Collection

Reed Diffuser — Fleur
$49.95
Scent Type
VanillaSoft FloralMusk

An effortless way to keep Fleur softly present throughout the day. Delicate florals, creamy vanilla and warm woods diffuse gradually through the room, creating a gentle, comforting atmosphere that feels luminous, polished and easy to live with.

140ml + Reed Sticks $49.95 140ml + 100 ml Refill + Reed Sticks $74.95 100ml Refill + Reed Sticks $35.95
Natural Botanicals
Italian BergamotDamask RoseVanillaHimalayan Cedarwood
Feels Like
Fresh flowers, soft sheets and sunlight warming a quiet room.
Character
RomanticRadiantGraceful
Smells Like
A delicate lift of citrus unfolding into soft Damask rose, finishing with creamy vanilla and warm cedarwood.
Perfect for
BedroomsLiving RoomsEntrywaysCalm Everyday Spaces

Excellent Scent Throw

Water-based, alcohol-free

Perfumer-Designed

Australian Made

Description

Fleur Reed Diffuser is a perfumer-designed botanical home fragrance created to bring a soft, continuous layer of scent into the spaces you live in most.

The reeds steadily draw fragrance from the vessel and disperse it into the room, creating an elegant fragrance presence that requires little more than occasional reed rotation.

Beautiful in bedrooms, living areas and quieter spaces, the 140ml diffuser is designed to fragrance your home for approximately 4–5 months with four reeds and weekly rotation, depending on environmental conditions.

Its fragrance composition is made entirely from pure essential oils, natural botanicals and aromatic resins. Italian bergamot brings delicate brightness to Damask rose before vanilla and cedarwood create a soft, glowing warmth beneath. Floral without becoming powdery and warm without feeling overly sweet, Fleur leaves the space feeling luminous, romantic and quietly refined.

Product Details

Scent Name — Fleur
Size — 140ml
Product Type — Reed Diffuser
Formula — Concentrated oil-based formula · Vegan & Cruelty-free
Designed For — Continuous air diffusion · Long-lasting home fragrance
Made In — Melbourne, Australia
Fragrance Created By — By Luis. Scent Design

Primary Family — Floral
Sub-Family — Vanilla Floral
Scent Profile — Soft Floral · Vanilla · Musk
Collection — Aromatherapy Inspired Collection
Character — Soft · Luminous · Comforting · Romantic
Mood — Fresh flowers, soft light and the quiet comfort of a room that feels like home.
Perfect For — Bedrooms · Living Rooms · Entryways · Calm Everyday Spaces

Ingredients

Isopropylideneglycerol*, Fragrance (Parfum).

*Don't let the long name worry you — Isopropylideneglycerol is a gentle, plant-derived carrier made from vegetable glycerine. It has no scent of its own; its only job is to hold the fragrance and release it slowly and evenly, so your diffuser smells as beautiful in week twelve as it does on day one. It's alcohol-free and isn't classified as flammable, making it a safer choice for the home.

About our fragrance: Every BB Fragrance is our own formulation, developed and blended in-house.

Fleur is a blend of fine fragrance materials, essential oils, and natural botanicals, including Vanilla planifolia (Vanilla) fruit extract, Cedrus deodara (Cedar) wood oil, Citrus aurantium bergamia (Bergamot) fruit oil, Rosa damascena (Rose) flower oil.

Reeds: Fibre (black)

Complete the scent

Wash it in, then wear it

Reed Diffuser — Fleur
Reed Diffuser — Fleur$49.95
Soy Candle — Fleur
Soy Candle — Fleur$55.00
Room + Linen Spray — Fleur
Room + Linen Spray — Fleur$49.00
$134.95$153.95
Save $19

The composition

A Scent of Soft Radiance

Delicate florals and light citrus drift through soft, glowing light — luminous, romantic and quietly refined.

Top NotesThe first inhale

Italian Bergamot

Fresh bergamot opens with a clean citrus brightness that gently lifts the composition.

Heart NotesThe core theme

Damask Rose

Velvety rose blooms through the centre, bringing softness, elegance and natural floral depth.

Base NotesThe linger

Vanilla · Himalayan Cedarwood

Creamy vanilla rests against dry cedarwood, creating a smooth, warm and softly enveloping finish.

★★★★★
“A vanilla that never turns into dessert”
Priya M., verified customer
★★★★★
“Still there when I got home from dinner”
Hannah T., verified customer
★★★★★
“Close enough for the office, warm enough for a wedding”
Jo K., verified customer
  • 98% five-star
  • 195 verified reviews
  • As seen in David Jones • The Langham Sydney • Better Homes & Gardens
The perfumer's bench, By Luis. Scent Design

Perfumer's notes

Composed by a perfumer, for a household with a dog in it

With Fleur, I wanted the room to hold a sense of softness even when nobody was thinking about fragrance. Something gentle that quietly becomes part of the space — almost like the light, the furniture or the familiar sound of a hound moving around the house.

Before you buy

The questions we get asked

What makes the Aromatherapy Inspired Reed Diffusers different?

These diffusers combine continuous home fragrance with the botanical character of our Aromatherapy Inspired Collection. They are ideal for people who prefer fragrance that feels fresh, naturalistic and atmospheric rather than distinctly perfume-like.

How long does a Reed Diffuser last?

Our 140ml Reed Diffusers are designed to provide approximately 4–5 months of fragrance when used with around four reeds and flipped approximately once per week. Room temperature, airflow, reed quantity and how frequently you turn the reeds can all affect usage rate.

How strong is the fragrance?

How strong is the fragrance?

You can adjust the scent intensity yourself. Use fewer reeds for a softer background fragrance or add more for greater diffusion. Flipping the reeds will also temporarily increase fragrance presence.

Are the Reed Diffusers hound-friendly?

Our home fragrance range is developed with hound-sharing households in mind, but concentrated diffuser liquid should never be applied to or ingested by a hound. Position the vessel somewhere stable and completely out of reach of pets, and use it in a space with normal airflow.

As with any fragranced product, individual sensitivities vary. If your hound appears uncomfortable around a fragrance, stop using it in that space.

Are these a good option if I don't burn candles?

Yes. Reed Diffusers require no flame or electricity and continuously scent the surrounding space, making them particularly useful in areas where you want fragrance throughout the day.

Where should I put my diffuser?

Choose a stable surface with some natural air movement but avoid placing it directly beside an open window, heater or strong airflow source, which can increase evaporation. Keep the bottle away from pets, children and surfaces that could be damaged by spilled diffuser liquid.