FLEUR

Reed Diffuser · 140ml
Aromatherapy Collection

VANILLA · SOFT FLORAL · MUSK

Rose petals, warm vanilla and soft woods; romantic, comforting and beautifully understated.

Fleur is softness expressed through fragrance.

Italian bergamot brings a delicate freshness before Damask rose unfolds through the centre. Vanilla gives the composition warmth and creaminess, while cedarwood introduces just enough structure to keep the fragrance polished and modern.

It is floral, but never overtly perfumed.

Sweet, but never confectionary.

Fleur creates the impression of a room caught in soft light.

Fragrance Profile

Fragrance Family: Vanilla · Soft Floral · Musk
Character: Romantic · Soft · Creamy · Elegant
Mood: Pale flowers, linen curtains and warm afternoon light.
Best For: Bedrooms · Dressing rooms · Living spaces · Guest rooms
Fragrance Presence: Soft–Medium

Fragrance Notes

TOP NOTES
Italian Bergamot

HEART NOTES
Damask Rose

BASE NOTES
Vanilla · Cedarwood

The Fragrance

Fleur begins quietly.

Italian bergamot provides a fine veil of citrus brightness before Damask rose slowly becomes the focus.

Rather than presenting as a traditional rose fragrance, the floral character is softened by vanilla and cedarwood underneath.

Vanilla gives Fleur its warmth.

Cedarwood gives it shape.

The result is restrained, comforting and intimate — less like a bouquet of flowers and more like their fragrance lingering somewhere nearby.

Perfumer’s Notes

Fleur was created around the idea of softness without excess.

Rose can easily dominate a composition, so every surrounding material was chosen to make it feel more diffused and contemporary.

Bergamot provides light at the opening, while vanilla brings warmth through the base. Cedarwood acts as the counterpoint, giving the composition a dry natural structure beneath the petals.

Its simplicity is deliberate.

SHARED REED DIFFUSER PDP COPY

I would use the following once on every Reed Diffuser PDP, beneath the fragrance-specific content, rather than repeating different functional copy for each scent.

Effortless, Continuous Fragrance

Designed to quietly fragrance your space throughout the day, our Reed Diffusers allow each BB Fragrances composition to unfold naturally within the room.

No flame. No switching on.

Simply a continuous fragrance presence that becomes part of the atmosphere of your home.

Each diffuser is hand-poured in Melbourne in small batches, reflecting BB Fragrances broader approach to perfumer-designed, considered home fragrance.

Product Details

140ml Reed Diffuser
Perfumer-designed fragrance composition
Hand-poured in Melbourne
Continuous, flame-free home fragrance
Designed to last approximately 3–4 months*
Presented with diffuser reeds

How to Use

Remove the stopper and place the reeds into the diffuser vessel.

For a balanced fragrance experience, begin with six reeds. Allow the fragrance to absorb naturally before turning the reeds to begin diffusion.

Turn the reeds approximately once per week, or whenever you would like to refresh the fragrance within your space.

For a softer fragrance presence, use fewer reeds. For greater diffusion, add additional reeds as desired.

Position your diffuser in an area with natural airflow to help carry the fragrance throughout the room.

Avoid placing directly beside open windows, heating or cooling vents, or in prolonged direct sunlight, as increased airflow and heat may cause the fragrance to evaporate more quickly.

Created Through Perfumery

BB Fragrances approaches home fragrance with the same attention to composition traditionally associated with fine fragrance.

Each scent is created through our Melbourne scent house, By Luis, bringing together perfumery principles with a contemporary approach to fragrance for the home.

Rather than creating a single obvious scent note, each composition is layered to reveal different facets as it moves through a space — from brighter opening materials to florals, aromatics, woods, musks, ambers and resins underneath.

That approach supports the broader BB Fragrances philosophy that fragrance should create atmosphere, evoke memory and become part of the everyday rituals that make a space feel distinctly its own.

*Approximate lifespan only. Diffuser longevity will vary according to the number of reeds used, frequency of turning, room temperature, airflow and environmental conditions.